100 Great Business Ideas

Table of contents

- CONTENTS (Page 4)
- Acknowledgments (Page 7)
- Introduction (Page 8)
- 1 Building customer trust and loyalty (Page 10)
- 2 Scenario planning (Page 12)
- 3 Making your employees proud (Page 14)
- 4 Using customer information (Page 16)
- 5 The rule of 150 (Page 18)
- 6 Information orientation (Page 20)
- 7 Franchising (Page 24)
- 8 Eliminating waste (muda (Page 26)
- 9 Customer bonding (Page 28)
- 10 Psychographic profiling (Page 30)
- 11 Understanding demography (Page 32)
- 12 Mass customization (Page 35)
- 13 Leading “top-down” innovation (Page 37)
- 14 Social networking and transmitting company values (Page 39)
- 15 Achieving breakthrough growth (Page 41)
- 16 Deep-dive prototyping (Page 44)
- 17 Market testing (Page 47)
- 18 Empowering your customers (Page 49)
- 19 Cannibalizing (Page 51)
- 20 Increasing competitiveness (Page 53)
- 21 Clustering (Page 55)
- 22 Highlighting unique selling points (USPs) (Page 57)
- 23 The experience curve (Page 59)
- 24 The employee –customer–profi t chain (Page 61)
- 25 MEASURING EMPLOYEES’ PERFORMANCE (Page 67)
- 26 BRAND SPACES (Page 70)
- 27 BEING SPACES (Page 72)
- 28 INCREASING ACCESSIBILITY (Page 74)
- 29 PARTNERING (Page 76)
- 30 BUMPER-STICKER STRATEGY (Page 78)
- 31 VALUING INSTINCT (Page 80)
- 32 BUILDING A LEARNING ORGANIZATION (Page 82)
- 33 REINVENTION (Page 85)
- 34 CORPORATE SOCIAL RESPONSIBILITY (Page 87)
- 35 THE TIPPING POINT (Page 89)
- 36 OUTSOURCING (Page 92)
- 37 KEEPING YOUR PRODUCT OFFERING CURRENT (Page 94)
- 38 Experiential marketing (Page 96)
- 39 Information dashboards and monitoring performance (Page 98)
- 40 Flexible working (Page 101)
- 41 REDEFINE YOUR AUDIENCE (Page 103)
- 42 VENDOR LOCK-IN (Page 105)
- 43 TURNING THE SUPPLY CHAIN INTO A REVENUE CHAIN (Page 107)
- 44 Intelligent negotiating (Page 109)
- 45 Complementary partnering (Page 111)
- 46 Feel-good advertising (Page 113)
- 47 Innovations in day-to-day convenience (Page 115)
- 48 Lifestyle brands (Page 117)
- 49: Being honest with customers (Page 119)
- 50: Instant recognizability (Page 121)
- 51: Managing a turnaround (Page 123)
- 52: Diversity (Page 125)
- 53: Balancing core and the context (Page 5)
- 54: Business process redesign (Page 129)
- 55: Convergence (Page 132)
- 56: Cross-selling and up-selling (Page 134)
- 57: Kotter’s eight phases of change (Page 136)
- 58: Business-to-business marketing (Page 139)
- 59: Employee value proposition (Page 141)
- 60: Built-in obsolescence (Page 143)
- 61: Avoiding commoditization (Page 145)
- 62: Developing employee engagement (Page 147)
- 63: Managing by wandering about (MBWA) (Page 149)
- 64: Precision marketing (Page 151)
- 65: Branding (Page 153)
- 66: Empowerment (Page 156)
- 67: Rethinking the budget (Page 158)
- 68: The buyer’s cycle (Page 160)
- 69: Direct selling (Page 162)
- 70: Age-sensitive management (Page 164)
- 71: Three-factor theory (Page 166)
- 72: Developing Islamic products (Page 169)
- 73: SUPPORT AND CHALLENGE GROUPS (Page 172)
- 74: CLEAR STRATEGY (Page 174)
- 75: SIX-HAT THINKING (Page 177)
- 76: Building business relationships (Page 179)
- 77: Learning together (Page 181)
- 78: Microfi nance (Page 183)
- 79: Surviving a downturn (Page 185)
- 80: INNOVATION CULTURE (Page 187)
- 81: Resource building (Page 189)
- 82: Building trust (Page 192)
- 83: Emotional intelligence (Page 194)
- 84: The balanced scorecard (Page 196)
- 85: Developing a sales culture (Page 200)
- 86: Market segmentation (Page 202)
- 87: Audacity (Page 204)
- 88: Silo busting (Page 206)
- 89: Selling online (Page 208)
- 90: Value innovation (Page 211)
- 91: TALENT MANAGEMENT (Page 213)
- 92: The leadership pipeline (Page 215)
- 93: Hardball (Page 217)
- 94: Web presence (Page 219)
- 95: Viral marketing (Page 222)
- 96: Coaching and supervision (Page 224)
- 97: User-centered innovation (Page 227)
- 98: Internal promotion and succession planning (Page 229)
- 99: Developing knowledge and intellectual capital (Page 232)
- 100: Decision making and the paradox of choice (Page 235)
- Bibliography (Page 240)